INTERNATIONALISATION
FROM DREAM TO SUCCESS
By Claus Sehested & Max von Zedtwitz
1st Print | 240 pages | ISBN: 978-8757463033
Publishing Date: 26 February 2025
”This is the book we wish had existed before establishing our first international subsidiaries, to share with headquarters and guide our expansion.”
KEY TAKEAWAYS FOR INTERNATIONALISING YOUR COMPANY
Many executives mistakenly believe that internationalisation begins abroad; in fact, it starts at home.
Understand not just why you want to go international, but also the depth of your passion and determination.
What works well domestically may not translate effectively abroad. Be ready to tailor your approach to each new market.
A well-crafted business plan is vital not only for financial projections, but also for aligning and engaging your team.
Expatriate managers must be confident they have near-unlimited support from headquarters to succeed in international markets.
Your headquarters should be a valuable resource that actively supports the internationalisation process, not a liability.
Don’t get bogged down in excessive analysis.
Being “roughly right” is often the most effective approach.
The book contains many more invaluable insights.
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